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NCF Blog

MT 988

5/5/2025

 
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When Life Gets Tough 

May is Mental Health Awareness Month — No judgment. Just help.

Mental Health Awareness Month is a chance to check in—with ourselves, with others, and with our community. It’s a time to remind each other that mental health matters and that support is always within reach.

The Flathead County Suicide Prevention Coalition is made up of organizations that are working to make sure everyone knows about a simple, powerful resource: the 988 Lifeline. Their current campaign, “When Life Gets Tough,” is helping to spread awareness throughout the county to let people know there’s someone to talk to, anytime.

​When life gets tough CALL or TEXT 988.
It’s free, confidential, and available 24/7.

What is Montana 988?
The 988 Lifeline is made up of regional call centers across the United States. Montana 988 includes call centers across the state that confidentially connect people with trained crisis counselors who listen, support, and help connect you to resources if needed.

You don’t have to be in crisis to reach out—988 is for anyone who needs someone to talk to. Whether you're feeling overwhelmed, anxious, stuck, or just having a rough day, 988 is a place to turn for support.

What You Can Do to Help
The strength of this campaign lies in community support. Whether you're an individual, a small business owner, or part of a local organization, there are simple ways to get involved and help spread the word.

For Individuals:
  • Share information about 988 with friends and family
  • Share posts about the campaign on your social media pages
  • Put up a sticker or magnet to share the information
  • Be open to talking about mental health and checking in with others

For Businesses:
  • Display a "When Life Gets Tough" flyer in your windows or checkout area
  • Share 988 campaign messages on your business’s social media channels
  • Offer campaign materials to customers or staff who want to learn more

For Other Organizations:
  • Include 988 information in newsletters, staff training, or internal communications​​
  • Share 988 campaign messages on your business’s social media channels

Why This Matters
Mental health challenges are something many of us face, but often people don’t know where to turn. By helping spread the word about 988, you're offering a clear, compassionate message: help is available and no one has to go through difficult times alone. This campaign is about connection. It’s about being part of a community that looks out for one another, that takes care of each other, and that leads with hope.

Take the Next Step
Mental Health Awareness Month is a great time to join in. A small action—like putting up a sticker or sharing a post—can open a door for someone who needs it.
To learn more, request materials, or get involved with the Flathead County Suicide Prevention Coalition, visit https://www.natechutefoundation.org/fcspc.html. For more information about the 988 Suicide and Crisis Lifeline, visit www.988lifeline.org.

When life gets tough, CALL or TEXT 988. No judgment. Just help.



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